Project Mad Adder
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Explore Project Mad Adder

More than an animal tracker.

PMA connects daily husbandry, health, breeding, genetics, species intelligence, secure QR workflows, team operations and collection-wide intelligence in one system.

RecordUnderstandPredictPlanAct
Voice + text

PMA Capture

Speak or type natural husbandry notes and turn them into structured care records without stopping your workflow.

Care intelligence

CareSignal

Surface meaningful changes and care patterns from the history you already record, with evidence and context attached.

Collection protection

BioShield

See potentially important collection-wide health patterns instead of treating every animal event as an isolated record.

Command centre

PMA Beyond

Bring priorities, findings, evidence and recommended actions together in a collection command centre.

Genetics

Morph IQ

Model genotype-aware inheritance, hets, supers, multi-locus outcomes and complex reptile genetics.

Goal-first breeding

Target Morph Wizard

Start with the offspring you want and let PMA identify collection-aware breeding routes to get there.

Multi-generation

Project Navigator

Plan multi-generation breeding strategies, holdbacks, probabilities, alternate routes and project readiness.

Operational care

Guided Rounds

Run repeatable animal-care rounds one enclosure at a time, with required steps, assignments and outcomes.

Operations intelligence

Sightline

Turn a large collection into an understandable operation with workload, trend and priority visibility.

Connected records

Complete Animal Timelines

Keep identity, husbandry, health, breeding, genetics, housing and history connected to the animal that matters.

Breeding records

Breeding, Clutches & Lineage

Track pairings, reproductive events, offspring, parentage and lineage across generations.

Taxonomy

Species Intelligence

Search a deep canonical catalog by common name, scientific name and synonyms instead of relying on a tiny species dropdown.

Everyday speed

Fast Husbandry Logging

Record feedings, sheds, weights, observations and routine care quickly from phone or desktop.

Resilient mobile

Offline-Ready Workflows

Keep critical husbandry work moving through weak connectivity and safely synchronize supported workflows afterward.

Fast + secure

Secure Dual-Purpose Animal QR

One animal QR can speed authorized in-app work and support a controlled public animal experience, while private PMA records remain ownership-aware.

Inventory

Feeder Inventory

Track feeder types, sizes, quantities, preparation, consumption and reorder needs alongside the animals using them.

Context retention

PMA Continuity

Preserve operational context over time so important collection knowledge does not disappear into disconnected records.

Connected model

Collection Digital Twin

Connect animals, housing, relationships, events and operational state into a living representation of the collection.

Learn from history

Outcome Intelligence

Use accumulated husbandry and breeding history to understand which decisions are associated with better outcomes.

Your history moves

Migration & Import

Bring existing animal and historical records forward so switching to PMA does not mean starting over.

Animal management

  • Complete animal profiles
  • Names and unique IDs
  • Species, sex, morph, origin and status
  • Dates of birth and historical identity
  • Housing relationships
  • Profile images and notes
  • Connected animal timelines
  • Powerful search, sorting and grouping
  • Historical record preservation

Husbandry & health

  • Feeding records and outcomes
  • Shed records
  • Weight and measurement tracking
  • Observations and care notes
  • Health concerns and follow-ups
  • Treatments and private files
  • Recurring care schedules
  • CareSignal intelligence
  • BioShield collection awareness

Capture & mobile

  • PMA Capture voice entry
  • Natural-language text entry
  • Multiple structured actions from one capture
  • Context-aware animal entry
  • Mobile-first workflows
  • Installable PWA experience
  • Offline-ready supported workflows
  • Sync visibility and recovery
  • QR-assisted navigation

Secure Animal QR

  • Unique QR codes for animals
  • Instant authorized internal animal access
  • Ownership-aware in-app scanning
  • Another PMA organization cannot use its authenticated scanner to enter your private animal record
  • The same physical code can support a controlled public-facing animal experience
  • Owner-controlled public information
  • Enclosure-side access
  • Guided Round scanning
  • Printable QR labels

Guided Rounds & operations

  • Reusable round templates
  • One-animal-at-a-time workflows
  • Required and optional care steps
  • Assignments and handoffs
  • Pause and resume
  • Skip and unable-to-complete outcomes
  • Follow-up outcomes
  • Round completion reporting
  • Round Intelligence
  • Sightline operational intelligence

Breeding & genetics

  • Pairings and reproductive history
  • Clutch and offspring management
  • Parentage and multi-generation lineage
  • Genotype-based genetics
  • Recessive, dominant and incomplete-dominant traits
  • Hets, supers and multi-locus genetics
  • Allelic relationships
  • Punnett-style outcome visualization
  • Morph IQ
  • Target Morph Wizard
  • Project Navigator
  • Relatedness and inbreeding considerations

Species Intelligence

  • Canonical taxonomy records
  • Reptile, amphibian and keeper-relevant invertebrate coverage
  • Scientific names
  • Common and vernacular names
  • Scientific synonyms
  • Exact-safe alias resolution
  • Browse Catalog
  • My Species
  • Custom species
  • Species suggestions
  • Species-linked care intelligence foundation

Collection intelligence

  • PMA Beyond command centre
  • Evidence-backed findings
  • Confidence and severity context
  • Recommended actions
  • Collection Digital Twin
  • Outcome Intelligence
  • PMA Continuity
  • Facility Intelligence
  • Round Intelligence
  • Data quality tooling

Feeders & inventory

  • Feeder inventory
  • Feeder type and size
  • Preparation method
  • Quantity on hand
  • Consumption tracking
  • Inventory value context
  • Restocking workflows
  • Reorder thresholds and needs

Team & professional workflows

  • Multi-user organization architecture
  • Organization-isolated data
  • Roles and permissions
  • Assignments
  • Approvals
  • Audit history
  • Operational handoffs
  • SOPs
  • Team Relay
  • Relationship workflows

Business & breeder operations

  • Project Economics
  • Finance and transaction records
  • Sales workflows
  • Customer and CRM areas
  • Availability management
  • Shipments and transfers
  • Reports
  • Project performance context

Migration, integrations & portability

  • Spreadsheet and CSV migration workflows
  • Historical-record migration
  • Migration validation
  • Competitor migration pathways
  • Scoped integrations
  • Developer/API area
  • Webhooks and automation foundation
  • Data portability architecture

Communication & continuity

  • PMA Relay
  • Internal team communication
  • Relationship-focused communication
  • Notifications
  • Operational handoffs
  • Continuity context
  • Connected record history

Housing & spatial organization

  • Housing locations
  • Hierarchical location records
  • Housing templates
  • Rack and enclosure workflows
  • QR location scanning
  • Spatial organization
  • Facility-level context

PMA Founding Beta

Put the system to work with your real collection.

Founding Beta is free during Beta. Participants keep their data and receive Founding Member recognition plus special launch pricing.

Apply for the Founding Beta